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A Commercial That Sparked A Movement

A Commercial That Sparked A Movement

One day nine-year-old Braxton was watching TV with his younger brother, when a commercial came on. It was asking for people to donate money to help animals in need. The idea of raising money to help an important cause was inspiring to Braxton and he wanted to participate. But what would be his cause? He decided to focus his efforts on helping kids in poverty. After hearing about Lifetrack’s therapeutic preschool, where we help kids deal with the social and emotional effects of poverty to become kindergarten ready, he decided that all the money he raised would go to these kids. To get things started, he donated $20 of his own money. He hoped that this would encourage and challenge others to donate as well. It worked! After taking time to call around to family and friends, he was able to raise $121! Along with donating the money, he also wrote a note to Lifetrack. In it he stated, “I gave 20 dollars of my own money because kids need it. I want to help other kids. I’m thankful that my family gave money. I challenged my family to give too.” Our Lifetrack staff members were so inspired by his story that we decided to create a whole new campaign modeled after his efforts called the Kids Help Kids Challenge. We also got the wonderful opportunity to meet Braxton and personally thank him for his efforts with our first ever Kids Help Kids Award. His passion and persistence towards helping kids in need inspired a movement that we hope will never stop.

Number of Clients Served in 2019

  • Employment Services


  • Child & Family Services


  • Deaf & Hard of Hearing - Family Services


  • Delta Dental
    Delta Dental
  • Collegis Education
    Collegis Education
  • Wells Fargo
    Wells Fargo
  • Associated Bank
    Associated Bank
  • American Family Insurance
    American Family Insurance
  • Marbrook Foundation
    Marbrook Foundation
  • Patrick and Aimee Butler Family Foundation
    Patrick and Aimee Butler Family Foundation
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